Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing my second book! Web Analytics 2.0: The Art of Online Accountability & The Science of Customer Centricity It is a long title ain’t it? The good news is we are going to refer to it simply as Web Analytics 2.0. In this post I wanted to share thoughts about the book, the process of writing it (and doing three rounds of edits!) and outcomes. The Background Since mid-2008 Willem Knibbe, my wonderful Acquisition Editor at Wiley,…
-
-
I don’t know of many other words quite as abused as innovation. Maybe the word strategy, but that’s about it. It seems to mean everything and anything. [Reminds me of “engagement“! :] I have personally struggled with internalizing what innovation truly means. I mean really truly. Until recently. In preparing for my talk (Self Sustaining Innovation: Ideas for Creating A Data Driven Organization) at the JMP Summit, I found the perfect way of thinking about innovation. It came from a old Google talk given by Douglas Merrill (ex-CTO of Google). I loved the framework so much that I adapted it…