Google Analytics Custom Reports: Paid Search Campaigns Analysis

Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as much "stuff" as anyone might want and hence in the end satiate no one. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with […]

Web Analytics Demystified

New to web analytics? Confused about web Analytics? Think it is too hard? Scared of tools and consultants? This post is for you, its goal: Web Analytics Demystified! Yeah! Web Analytics is complex. That is what it is. Complex. Get the nuance? Complex. Mysterious. Inviting. Come in. Sit down. See what's there. No free rides. […]