I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effort to perform ninja like analysis. The end result was a collection trends and insights. The last-mile gap is the distance between your trends and getting an influential company leader to take action. Your biggest asset in closing that last-mile gap is the way you present the data. On a slide. On a dashboard in Google Data Studio. Or…
-
-
Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as much “stuff” as anyone might want and hence in the end satiate no one. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (“Acquisition, Behavior, Outcomes! “) that ensure that they don’t so much deliver data as much as deliver insights. In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports…