It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I’m going to try to do that today (and for a controversial topic to boot!). In this post about an important Google change, I want you to focus less on the data and focus more on the methodology. And – so important – I want you to help me with your ideas of how we can do this impossible analysis better, in the complete absence of data :). So please share your ideas via comments and let’s together make a smarter ecosystem. [Update:…
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Every once in a long while you come across a tool that just gives you goose bumps, you are instantly infatuated. The Search Based Keyword Tool (SbKT) was that for me. The data it brings together and the transparency it brings is just so. . . sexy. Let’s see if you feel that by the time you are done with this post. I can tell you know that you’ll never think of Paid Search the same way! [UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface. You can now access the keyword tool from…