Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than “big data?” I don’t think so. So what is big data really? No one quite knows. As I interpret it, big data is the collection of massive databases of structured and unstructured data. The data sources include traditional (now considered puny) sources like corporate ERP/CRM systems and non-traditional (massive) sources like every technical ping from every human or mechanical sensor, all web behavior by everyone across the entire Internet, increasingly digital data from analog sources like hospitals or the…
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There is always something delightful to report back from each eMetrics summit, even if it late in getting to you! Typically though it tends to be stuff from new folks who present and bring new perspectives. This time it was different. There were a ton of presenters and many new faces and voices. But both presentations that I found delightful, with real solid actionable nuggets, were from old people. Ok before Jim and Neil crucify me let me hasten to add that by old people I simply mean my colleagues who have presented at many a eMetrics summit in the…