Every once in a long while you come across a tool that just gives you goose bumps, you are instantly infatuated. The Search Based Keyword Tool (SbKT) was that for me. The data it brings together and the transparency it brings is just so. . . sexy. Let’s see if you feel that by the time you are done with this post. I can tell you know that you’ll never think of Paid Search the same way! [UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface. You can now access the keyword tool from…
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In the last five weeks I have given 20 plus speeches between my public and private speaking engagements. And I am not done yet, this week it’s London and Amsterdam (Web Analytics Congres). Next week Barcelona (Practitioner Web Analytics). Whew! So lots of time on planes (including writing this post as everyone around me is sound asleep), but it also means lots of questions from audiences I present to. I love the questions. You never know what people will ask and it is tough to provide an answer that will be cogent and insightful in two minutes. My thought was…