It is such a cliché: Don’t just present data, tell a story. Yet it is rarely followed. We almost always present data. Actually we don’t present data, we send out reports. With data. Lots of it. With 6 size font and some pies and stacked bar graphs thrown in. Then we are frustrated that no one seems to pat us on the back, sing songs in our glory, give us more money. We don’t truly tell stories because it seems like a lot of work. And it can be. But you’ll be surprised at how often it is simply a…