Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Why? Sure your organization could be to blame (org structure, bad boss, ineffectual team). Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Maybe something else (surprisingly, excuses are not all that hard to find when you are looking for them :)). Even with all that, I think the problem is you. You: The person responsible…
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Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas. I’ll also admit that most of the times when I encounter them I might think slightly less of you (especially if you present the aggregate version to me rather, presenting the segmented view atleast gets you time to explain :)). If I am being slightly tough minded here it is only because I am hugely upset by the fact that analytics on…