It is such a cliché: Don't just present data, tell a story. Yet it is rarely followed. We almost always present data. Actually we don't present data, we send out reports. With data. Lots of it. With 6 size font and some pies and stacked bar graphs thrown in. Then we are frustrated that no […]
Google / DoubleClick Ad Planner: Competitive Intelligence Analysis
Google's Ad Planner is less a competitive intelligence tool and more a tool that gives fantastic insights into understanding behavior of visitors to your website in context of the broader ecosystem. It also helps answer critical questions that have thus far stymied Online Marketers of all shapes and sizes (especially those in charge of acquisition). […]
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