As I’ve gotten older I’ve come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are simpler because, of course, we know everything. What metrics should I use? Use BR & CV. What digital marketing works? Definitely Y, do that. How can I improve my business? Simple, do A then B and you’re done. So on and so forth. One upside (or is it a downside?) of age is the wisdom of realizing how much you don’t know. Suddenly you don’t have concrete answers because you realize: 1. You usually lack all…