I believe deeply in the value of making data accessible. In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). There is something magical about taking the tons and tons of complexity that lurks in our data, being able to find the core essence, and then illustrate that simply. The result then is both a mind and heart connection that drives action with a sense of urgency. #winning While I am partial to the simplest of visualizations in a business data context, I love a simple Bar Chart…
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The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. [Sidebar] I’m experimenting with sharing short stories via an insightful newsletter. I’d love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar] Do you see how far away a Reporting Squirrel’s job is from that of an Analysis Ninja? For one, I hope you see the…