Tag: customer centricity
Smarter Survey Results and Impact: Abandon the Asker-Puker Model!
The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this ...
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Two Amazing Bar Charts: % Content Consumption, % Share of Search
custom reporting and Here’s a very simple way to start. Step One: Count the amount of content in each area of your site. This ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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