Standard Metrics Revisited: #5 : Conversion / ROI Attribution

My post on exactly how Time on Page and Time on Site are calculated by Web Analytics tools was well received but there were some people who had this reaction:        "Good lord! This seems so fragile! Abandon ship!!" I was not totally surprised at the reaction because people deep in the trenches […]

Is Conversion Rate Enough? It's A Good Start, Now Do More!

You got questions, we've got answers! – Radio Shack's great marketing slogan. Is it enough to move from totally faith based banner ads buys to using conversion rate for identifying the best performing ones? A reader asked that wonderful question the other day and I thought I'll share the answer with you all. Here's more […]