Google’s Ad Planner is less a competitive intelligence tool and more a tool that gives fantastic insights into understanding behavior of visitors to your website in context of the broader ecosystem. It also helps answer critical questions that have thus far stymied Online Marketers of all shapes and sizes (especially those in charge of acquisition). For example, ever wondered not just how many Unique Visitors your competitor got but also if there is any overlap between their visitors and those that visit your website? Or what are the demographic and psychographic attributes of those visitors? Or you need to boost…
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If you are on the web, or do Web Analysis, it is a real crime if you don’t tap into the reams and reams of competitive intelligence data that is available online. It is a core component of a successful Web Analytics 2.0 strategy. A lot has changed even in the last six months in the world of competitive intelligence, this post, the first of three, attempts to share the kinds of analysis you can do in the area of Search, Websites, Display and Ads (content networks). In the past I have written about the why, what & how to…