Make Web Analytics Actionable: Focus On "What's Changed"

Here is a dirty little secret: Unless you are a exceptionally content heavy website And your content changes every day, it is quite unlikely that your Top 25 of anything changes all that much. So why do we insist on stuffing our dashboards with top x or this and top y of that and top […]

In Web Analytics Context Is King Baby! Go Get Your Own.

Common complaint: "Sure I have web analytics data, I have no idea what to do! I swear I have really tried hard and looked at all possible reports. I can't find anything interesting". Does this sound like something you would say? Know what the single most important missing ingredient? Context. Often numbers don't "speak" to […]