… large percentage of the Conversions driven by your Paid Media efforts are not incremental. Attribution ≠ Incrementality. In my … you buy Patagonia products because it is a company for social good and I love them. You might have seen me wearing my blue nano puff …
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Deliver Step Change Impact: Marketing & Analytics Obsessions
… its weight in gold. M2. Put up or shut up time for your social media strategy. 99.999% of corporate social media participation yields …
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