Search Results for: segmentation

Deliver Step Change Impact: Marketing & Analytics Obsessions

…  in modeling that you are not taking advantage of. From segmentation models to identifying incrementality to predictive modeling to …

Breaking Silos: Passive Consumption + Active Engagement FTW!

…  and company internal team. There is usually further sub-segmentation into passive consumption teams (also lovingly referred as brand …  (performance agencies/advertisers). The further sub-sub-segmentation into products and services (depending on the company). They then …