Search Results for: segmentation

Breaking Silos: Passive Consumption + Active Engagement FTW!

…  and company internal team. There is usually further sub-segmentation into passive consumption teams (also lovingly referred as brand …  (performance agencies/advertisers). The further sub-sub-segmentation into products and services (depending on the company). They then …

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

…  mechanisms, writing queries, creating reports, doing segmentation, creating rules, identifying business focus areas based on data …