Search Results for: segmentation

Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

…  Google has released a powerful new upgrade to its advanced segmentation feature, you can read about how to use it here: Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!] Without a doubt the feature that I …

Deliver Step Change Impact: Marketing & Analytics Obsessions

…  in modeling that you are not taking advantage of. From segmentation models to identifying incrementality to predictive modeling to …