Rebel! Refuse Report Requests. Only Answer Business Questions, FTW.

Try this. Ask a famous blogger, a published author, a random twitterer or your mom how to succeed in web analytics, or how not to be a Reporting Squirrel. The answer will invariably be: Before you provide the data, ask the requestor what is the business question they are trying to answer. Then fulfill that … Continue reading Rebel! Refuse Report Requests. Only Answer Business Questions, FTW.