Standard reports stink. Custom reports rock!
If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :)
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The primary reason is simple: You are unique. Your business is unique. Why would a report created for everyone work for the special someone that you are?
There are other great reasons as well.
Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared,…