Occam's Razor by Avinash Kaushik

Life is short.

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company.

All of it.

Seems radical, but let’s take it one step at a time.

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post:

+ The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Win Big: Stop Posting Content for…

Keep reading: Stop All Social Media Activity (Organic) | Solve For A Profitable Reality »

The Very Best Digital Metrics For 15 Different Companies!

The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical thinking, rather than giving into just what’s asked of them. The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. The very best analysts know what matter’s the most are not the insights from big data but clear actions and compelling business impact communicated simply.

The very best analysts practice the above principles every day in every dimension of their jobs. When I interview candidates, tt is that practice that I try to…

Keep reading: The Very Best Digital Metrics For 15 Different Companies! »