… zero dollars – lower FLCo!). Recognize that Analysis Ninjas live at stage 3, and they truly come into their own when they get to … Net Profit? By a staggering coincidence, Analysis Ninjas who live in stages 3 and 4 also have long, productive, well-compensated …
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Marketing Analytics: Attribution Is Not Incrementality
… solved, and justify an investment in additional Analysis Ninjas. Understanding this difference will also help you ace your job …
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