If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!!
In the 807,150 (!) words I’ve written on this blog thus far, at least 400,000 have been dedicated to helping you find insights.
In posts about advanced segmentation, in posts about how to build strategic dashboards that don’t suck, in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix, and on and on and on.
Go for insights!
The Problem.
In time, I've come to hate the word insights.
In our world – marketing research and analytics – that word has come…
Keep reading: Winning With Data: Say No To Insights, Yes To Out-of-sights! »
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