Search Results for: segmentation

Robust Experimentation and Testing | Reasons for Failure!

…  Segment, Segment, SEGMENT! What can I say. I’m a fan of segmentation. Because: All data in aggregate is crap. We simply have too many …  us. How can there be one right answer for everyone? Segmentation helps us tease out these elements and create variations of …

Increase Analytics Influence: Leverage Predictive Metrics!

…  30 days. Perhaps more delightfully you can use this for segmentation. Example: Create a segment for Conversion Probability > 50%, …  recommendations in #238: The OG of Analytics – Segmentation! If you can’t find it, just emial me.] Bonus Tip: I cannot …