Search Results for: excellent analytics

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we …  particular problem exists primarily because Analytics allows us to create custom reports. In some scenarios you also bump …

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

…  Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But …  What is the return on investment (ROI) of digital analytics? What is the incremental revenue impact on the company's bottom-line …