This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). There is a lot on the web about A/B or Multivariate testing but my hope in this post is to give you some rationale around importance and then a point of view on each methodology along with some tips. I covered Experimentation and Testing during my recent speech at the Emetrics Summit and here is the text from that slide: Experiment or Go Home: Customers yell our problems (when they call or see us), they bitch, they rarely provide solutions Our bosses always think they represent site…
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