Top Ten: Signs You Are A Great Analyst

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I am often asked what we look for when we hire Web Analysts or what quality do good Analysts possess or how to measure if a resource that already exists is optimal or how to mentor / motivate / guide our more junior Analysts to propel them to become great Analysts. This blog post is an attempt to answer all those questions wrapped into one.

We all agree that reporting is not analysis. We all agree that great analysts are hard to come by and few and far between (yet it is interesting that people disagree with the 10/90 rule and keep insisting on spending money on tools). So what…

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Data Quality Sucks, Let's Just Get Over It

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There is perhaps no other activity that is as much a bane of our existence in Web Decision Making as reconciling web data! Nothing seems to tie to anything, each time you rerun the numbers they change, there are tons of people fanning the flames of cookie deletion and how that causes bad data, arguments around using logging and tagging as data collection mechanisms, and how many cookies each browser can accept anyways and on and on and on. And like dutiful little hamsters we spin in our wheels round and round and round and round and never make any progress and still…… nothing ties to anything else.

Let…

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