Data Quality Sucks, Let's Just Get Over It

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There is perhaps no other activity that is as much a bane of our existence in Web Decision Making as reconciling web data! Nothing seems to tie to anything, each time you rerun the numbers they change, there are tons of people fanning the flames of cookie deletion and how that causes bad data, arguments around using logging and tagging as data collection mechanisms, and how many cookies each browser can accept anyways and on and on and on. And like dutiful little hamsters we spin in our wheels round and round and round and round and never make any progress and still…… nothing ties to anything else.

Let…

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Got Surveys? Recommendations from the Trenches

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Qualitative analysis is very important, especially in our world where we Web Analysts lean perhaps a bit too much towards clickstream data as the source of almost all reporting and analysis.

In my post on importance of Qualitative data it was discussed why understanding the Why was critical (if you have not read that post it has foundational material that you might read before reading this one, please click here).

When you think Usability perhaps the thought of Lab Usability Testing comes to mind. Or maybe Follow Me Homes or Eye Tracking or other fancier methodologies come to mind. I am sure Surveys don’t, and but surveys, done right, can…

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