2007 Predictions: Web Analytics

Andy Beal of the Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to play when I tagged him for the personally tag game so it is only fair that we play along for his game!

The 2007 Predictions tag game was started by Mashable. I think it is more dangerous than the personal blog tag game because in this one you actually have to come up with something intelligent (and one's “performance” can be measured at the end of time!).

It took me six minutes to write this and I am sure it will have turned out to…

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Standard Metrics Revisited: #2: Top Exit Pages.

Occasionally we revisit a well established / standard metrics or report and take a fresh look at it. The first metric we look at was Visitors (Visits, Unique Visitors). In the second one of the series we will look at a very standard metric Exit Rate and one specific report, Top Exit Pages.

All web analytics tools contain the Top Exit Pages report. In terms of mechanics the web analytics tool take the last page viewed in each visitor session and the report simply shows that pages that appear most frequently (by a raw count) as the last one in visitor sessions.

On paper this metric (remember it is…

Keep reading: Standard Metrics Revisited: #2: Top Exit Pages. »