How Should Web Analysts Spend Their Day?

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Last week I had the distinct pleasure of doing a interview with Alan Rimm-Kaufman of the Rimm-Kaufman Group. It was a wide ranging interview that covered insights analytics can provide with a focus on retailers, the 10/90 rule, multivariate testing, my lessons from blogging and more.

Life has been a bit rushed for me recently and with all that I forgot to answer one very interesting question that Alan had asked. Since I have a few minutes now I thought that I'll answer the question now.

Alan asked for my thoughts on how a full-time web analytics person should spend their working week in order to maximize their opportunities for…

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Perfection: Perfection Is Dead, Long Live Perfection

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I am very shy of promoting anything on this blog, my stuff or that of others. For a number of reasons. So I'll caveat this post by saying that this is not a promotion for the book (though you won't hurt my feelings if you buy it :) ).

But I was doing a final review of Ch 13 of the book (Web Analytics: An Hour a Day, page 341 specifically) and came across this set of text.

For some reason as I read this I felt a overwhelming desire to post it on the blog today, even though I wrote this in December. Must be something in the air…

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