Web Analytics: A Puzzle or A Mystery?

I am lucky that I get lots of interesting emails from readers of the blog. I got a one such absolutely wonderful email today from Andrew Burnette.

I am reproducing it here with Andrew’s permission with no additional commentary. I am confident you will find it as insightful and impactful as I did.

A new Malcolm Gladwell had an article in the New Yorker called Open Secrets talks about the difference between a puzzle and a mystery.

According to the article and national-security expert Gregory Treverton, the distinction is:

"Osama bin Laden's whereabouts are a puzzle. We can't find him because we don't have enough information. The key to the puzzle will…

Keep reading: Web Analytics: A Puzzle or A Mystery? »

Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags.

Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. Yet there are numerous business decisions that need to me made during the course of implementation, many of which have huge data implications. Hence it is imperative that Web Analysts and Website Owners and Decision Makers are actively involved during the implementation…

Keep reading: Web Analytics Technical Implementation Best Practices. (JavaScript Tags) »