Web Analytics Tool Selection: 10 Questions to ask Vendors

Jerome N, a reader from the UK, asked me to write a post on the questions that should be presented to a Web Analytics Vendor during tool selection process. My instinctive reply to Jerome was “I think it is more important to know what questions to ask of yourself (your company) before you go into tool selection because the answers to those questions are a lot more critical and will tell you what you are ready for”.

My reaction was that because I feel companies don’t do a good enough job of understanding themselves (in a deeply self critical way) and hence pick a sub optimal solution. But it…

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Excellent Analytics Tip #9: Leverage Statistical Control Limits

Absolute numbers are no very helpful (we had 459,245 unique visitors last month). Trends we have come to realize are better (Dec: 459,249 Nov: 591,067 Oct: 489,419). But there are customer interactions on the websites that results in outcomes for your company that yield trends that are rather difficult to decipher and translate into action.

One factor that is not appreciated enough is that every metric / KPI (Key Performance Indicator) that you report out of your web analytics tool (or indeed from your ERP or CRM or Data Warehouse) tends to have a natural “biorhythm”, i.e. those metrics / KPI will fluctuate up or down and change due to…

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