Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags.

Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. Yet there are numerous business decisions that need to me made during the course of implementation, many of which have huge data implications. Hence it is imperative that Web Analysts and Website Owners and Decision Makers are actively involved during the implementation…

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Five Free "Advanced" Web Analytics Examples: Look Outside, Think Different.

When it comes to data your website log files or javascript data is not the only source of information. There are a number of resources on the web that are available to us for free, resources that can add to what you already have or in some cases fill in holes in your data strategy.

This post is a collection of a few of these resources and with specific examples of reports you can run and action you can take for your company to gain a competitive advantage (however small or big).

Two important points first:

1) The overall goal of this post is to stretch our minds and…

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