Getting Started With Web Analytics: Step One – Glean Macro Insights.

A common theme I have noticed across many Web Analytics practitioners is that the moment they get access to the data they dive, and they dive deep.

You open the tool and they are instantly on: “how is that page doing” or “can I report on all the campaigns that are driving traffic to these six pages and measure retention” or “ I want to pull out these six pages and measure exit rates” or “can the tool email me a daily summary of all the visitors who visit my page and don’t submit” or “I have my key performance indicators (KPI’s) and I want a detailed report across all…

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Redemption for the Indianapolis Colts at Super Bowl XLI

Finally Peyton Manning and Tony Dungy make it to the big game and come away big winners! Congratulations to the entire Colts team and the wonderful city of Indianapolis.

Having grown up in India my sports roots are in Cricket and Soccer. But I have grown to love American Football in my years of living here in the US (probably has something to do with going to Ohio State for MBA school and OSU having such a strong college football team). 

My MBA internship was at Delco (General Motors) in Kokomo, Indiana and since then I have followed the Colts and like the rest of their fans have…

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