Search Results for: excellent analytics

Excellent Analytics Tip#1: Compute Statistical Significance

…  internal partners, business decision makers, would use Web Analytics data a lot more to make effective decisions. How do we make …  it easy to communicate that distinction. This is where Excellent Analytics Tip #1, a recurring series, comes in. Leverage the power of …

Videos: Actionable Web Analytics Tips

…  have had a deep influence on my evolution as a Web Analytics professional. My first foray, all those years ago, into a "big boy" …  other related posts you might find interesting: Excellent Analytics Tip#4: Make Your Analysis/Reports “Connectable”  …

Contest Winners: The Best Web Analytics Report

…  for our fun contest last week to pick the best web analytics report to take on a desert island, where you are stranded with Brad …  (WebTrends, Omniture, CoreMetrics, ClickTracks, Google Analytics). Thank you. It is rare for me write a "non-teaching" post, but I …  interesting: Top Ten: Signs You Are A Great Analyst Excellent Analytics Tip#4: Make Your Analysis/Reports …

Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords

…  should be able to do much of the above with your Web Analytics tools. Especially if you unleash the power of data segmentation . If …  Metrics Revisited: #5 : Conversion / ROI Attribution Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices Excellent Analytics Tip #13: Measure Macro AND Micro Conversions Convert Data …

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

…  if you are a ecommerce website take the data from your web analytics tool (not easy with Google Analtyics at the moment, maybe with the …  posts you might find interesting: A Primer On Web Analytics Visitor Tracking Cookies Standard Metrics Revisited: #5 : Conversion …  for Choosing Web Analytics Key Performance Indicators Excellent Analytics Tip#6: Measure Days & Visits to …

2007 Predictions: Web Analytics

…  limiting move! My 2007 predictions for our beloved Web Analytics universe: 2007 will be a banner year for Web Analytics education (books, blogs, seminars, conferences) and Web Analyst …  of and availability of “free” web analytics tools in the market (welcome Microsoft Gatineau). This will be good …

Make Web Analytics Actionable: Focus On "What's Changed"

…  can be hard to find (take time and effort!) and our web analytics tools don't make it easy for us to identify those elements. This …  other related posts you might find interesting: Excellent Analytics Tip#1: Statistical Significance Excellent Analytics Tip …

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

…  glad because my book and the Trinity strategy and the Web Analytics 2.0 mindset all stress the importance of measuring Outcomes. No …  each of the micro-conversions above, please see this post: Excellent Analytics Tips #19: Identify Website Goal [Economic] Values] Social …

Win Big With Web Analytics: Eliminate Data & Eschew Fake Proxies

The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take …  Web Analytics Truths: Embrace 'Em & Win Big Excellent Analytics Tip #13: Measure Macro AND Micro Conversions Excellent Analytics Tip#4: Make Your Analysis/Reports "Connectable"  …

Excellent Analytics Tip#4: Make Your Analysis/Reports "Connectable"

…  that often the analysis that comes out of all that excellent work is very "dry". One of the reasons our decision makers …  via pretty pictures). Hence I’ll illustrate this analytics tip with a language example. I am sure you have done reports on …  Engagement and Purchasers.So you crank up your favorite analytics tool and produce this report (after applying the rules that: …

Web Analytics Career Advice: Statistics, Business, IT & Mushrooms

…  my response….. If I want to become solid at web analytics, will it make sense for me to learn and become very proficient at the …  a bit more) will be greatly helpful in your career in web analytics. Perhaps the most critical skill, IMHO, is your ability to do …

All Web Analytics Applications Should Be Free! Not.

…  dear friend who works for a nice Web Analytics vendor wrote in an email something that surprised me a little bit. If …  lessons The Innovator's Dilemma teaches. Mr. Christensen's excellent book talks about technology as a disrupter, in this case the "free …

Top Ten Web Analytics Blogs : January 2007

…  edition of the top ranked web analytics blogs. (Older Editions: Sept ‘06, July ‘06) Each time I …  Thomas charges into the list at a respectable # 8 with his excellent blog Lies, Damned Lies. Welcome Ian. I am personally pleased that …

Excellent Analytics Tip #9: Leverage Statistical Control Limits

…  Performance Indicator) that you report out of your web analytics tool (or indeed from your ERP or CRM or Data Warehouse) tends to have …  is just one (or just a couple) and you will find excellent trigger points for performance and in turn analysis …  metrics do you think they will work best with? Should web analytics vendors include the ability to do control charts as a standard option …

Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet!

…  to entry. Even I can run a 50 city radio ad for Web Analytics: An Hour A Day. They ran campaigns across the US, in 50+ DMAs each …  An Hour A Day.] PS: Couple other related posts: Excellent Analytics Tip#1: Statistical Significance Personas, Customer Value, …