Search Results for: engagement metrics

Measuring Online Engagement: What Role Does Web Analytics Play?

Engagement is a buzz word. It is a quest. It is altar at which many worship. Often …  goal. It is more that our execution efforts in measuring engagement are fatally flawed. So much so that recently I was compelled to pen …  look at some of the widely used web analytics metrics and understand what aspect of engagement they capture. Unique Visits: …

"Engagement" Is Not A Metric, It's An Excuse

…  that delivers delight and happiness. Measuring "engagement" seems to be an even longer quest for Marketers and Analysts. There …  exists. An excuse for a unwillingness to identify real metrics that measure if your web presence is productive. An excuse for taking a …

Overview & Importance of Qualitative Metrics

…  buzz, customer satisfaction, net promoter indices, visitor engagement, stickiness, blog-pulse, etc. While there are many options for …  decision making. There is a lot of "buzz" around "buzzy" metrics such as brand value / brand impact, blog-pulse, to name a couple. IMHO …

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

…  I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. But it does exist, and so let us …  In their social presence each company wants more of the Engagement Rate, what insights can you derive about each company from …

Standard Metrics Revisited: #4 : Time on Page & Time on Site

…  was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being …  your web analytics program can compute some time metrics! It knows how long the Visitor spent on the home page. It subtracts …  on to Page 3 to buy the product. More sweet success! "Engagement!!" The magical math outlined above happens (10:05 minus 10:01) …

Breaking Silos: Passive Consumption + Active Engagement FTW!

…  web of internal and external teams to deliver customer engagement and business success. The Marketing Industrial Empire is made up of …  Geico to your family and friends). All of these metrics will cause surveys to be sent via various mediums to people who've seen …

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

…  you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or …  metric to improve The founders had several measures of “engagement”, from whether people attached a picture to a post, to whether …

Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

…  That mental model is, sadly, extremely clear in the metrics and analysis they provide with "twitter integrations". While there is …  that are grouped into four buckets: Reach, Demand, Engagement (!!) :), Velocity. There are two lovely things about these …  example here are some clean definitions from Klout: # Engagement * How diverse is the group that @ messages you? * Are you …

Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test

…  good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. Rather than being a blessing …  this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our …

Standard Metrics Revisited: #1: Visitors

…  to revisit some extremely well established and accepted metrics with the goal of providing fresh insights. The first one is the metric …  visitors. : ) Most commonly prevalent names for visitor metrics are: Visitors, Visits, Total Visitors, Unique Visitors, Sessions, …

Standard Metrics Revisited: #2: Top Exit Pages.

…  we revisit a well established / standard metrics or report and take a fresh look at it. The first metric we look at was …  comments. PS: If you have suggestions for other standard metrics or reports you would like addressed then please email me (blog at …

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

…  simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing …  the data you need is here: Audience > Behavior > Engagement > Page Depth tab. If you use WebTrends, Yahoo! Analytics, …  are going to shoot for multiple conversions, deeper site engagement and better analysis of acquisition efficiency. Time now to deal …

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

…  people engaging in massive data puking (one report with 30 metrics anyone?) and Marketing-minded people who are using lousy measures of …  propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are …

Web Metrics Demystified

…  about Web Analytics? How about Web Metrics? Have you been successfully scared? Rhetorical questions. Don't …  do this one step at a time, first let's demystify web metrics. We'll do web analytics another time. The hardest thing you'll do in …  website. Step two will be to identify the Critical Few metrics to measure those successful company, and hopefully customer, …

Web Analytics Standards: 26 New Metrics Definitions

…  pleasure to share with you all 26 brand spanking new metrics that have been published by the WAA standards committee today. They …  in standard definitions for some of the most foundational metrics in our world. Everyone will benefit from this additional clarity and …