Search Results for: engagement metrics

Breaking Silos: Passive Consumption + Active Engagement FTW!

…  web of internal and external teams to deliver customer engagement and business success. The Marketing Industrial Empire is made up of …  Geico to your family and friends). All of these metrics will cause surveys to be sent via various mediums to people who've seen …

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

…  tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital …  stands. It is something small, and yet something so big. Metrics create incentives, bad metrics create bad incentives. It does drive me …