Excellent Analytics Tip#6: Measure Days & Visits to Purchase

There are many good metrics that help us understand customer behavior on our websites. Conversion rate, page views per visitors, average time in website, average number of pages to purchase etc etc, and you can segment them. But sometimes they leave us hungry and unfulfilled. I have not seen these two metrics a lot in […]

Competitive Intelligence Analysis: Metrics, Tips & Best Practices

The post on Monday was titled: Competitive Intelligence Analysis: Why, What & How to Choose. This post takes a few steps deeper into the world of competitive intelligence with best practice recommendations for analysis, metrics that you should report on and traps you can avoid. Hopefully this will be helpful in focusing our valuable energies […]