Second in a series that aims to share some guidance on how to move from the world of Web Analytics to the world of Web Insights. By now it is fairly well established that absolute numbers (KPI’s) that represent one data point are fairly useless. Example: what was the conversion number in May. Just by […]
Experimentation and Testing: A Primer
This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). There is a lot on the web about A/B or Multivariate testing but my hope in this post is to give you some rationale around importance and then a point of view […]
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