Path Analysis: A process of determining a sequence of pages visited in a visitor session prior to some desired outcome (a purchase, a sign up, visiting a certain part of site etc). The desired end goal is to get a sequence of pages, each of whom form a path, that lead to a desired outcome. […]
Excellent Analytics Tip#2: Segment Absolutely Everything
Second in a series that aims to share some guidance on how to move from the world of Web Analytics to the world of Web Insights. By now it is fairly well established that absolute numbers (KPI’s) that represent one data point are fairly useless. Example: what was the conversion number in May. Just by […]
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