Is Real-Time Analytics Really Relevant?

It seems that every good web analyst / practitioner / director / vp’s wish list of a perfect web analytics tool starts with a desire to get “real-time” data. The thought being that with the fast pace of the web and everything changing all the time getting real-time data is mandatory to being able to […]

Hello, My Name is Avinash. What is Unique About You?

At conferences and summits there are always a lot of vendors and I imagine these events are really hard for them. Two reasons: 1) They have to stand out in a large crowd. 2) They have to do #1 when the most get is two to five mins with each person who stops at their booth. But from […]