Overview & Importance of Qualitative Metrics

Imagine walking into and out of a supermarket. If you did not purchase anything then the supermarket managers probably don't even know you were there. If you purchased something, the supermarket knows something was sold (they know a bit more if you use a membership card). Visiting a website, you leave behind a significant amount […]

Traditional Web Analytics is Dead

We have all lived "web analytics" analytics for a long time. There are practitioners and vendors and a well established "system" of working and thinking. Yet companies are frustrated at their ability to fundamentally understand the data and take action. I have come to the conclusion that there are multiple forces that are at play […]