Competitive Intelligence Analysis: Why, What & How to Choose

We already have a lot of data at our disposal in the world of Web Insights. Clickstream, Outcomes, Surveys, Usability etc. That in itself is hard to wrap our brains around. But there is one more really great source of data out there that I am sure some of you are already tapping into, perhaps […]

Trinity: A Mindset & Strategic Approach

Some of you have heard me speak at a conference, I always have a deep passion and excitement when I talk about the “Trinity”. I wax and wane about it and go on and on about how fantastic the “Trinity” is. But it took a comment from Lisa Seaman to make me realize that I […]