Seven Steps to Creating a Data Driven Decision Making Culture.

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. My hope was to share tips and insights that might help companies move from just having lots and lots of data to creating cultures where decisions are made […]

Emetrics Summit Reflections: Peacocks, Woodpeckers, World Bank, Lifetime Value & Click Fraud.

The Finlay-Sterne show (as I shall refer to the emetrics summit from now on – you’re welcome Matt : )) in Washington DC was rousing success. More attendees, more tracks, more speakers, wonderful weather, nice hotel. How could it not be a great success? [Jim: I have to admit I will miss the wonderful Santa […]