Web Analytics Career Advice: Play In The Real World!

Interviewing candidates for a "data job" (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are "qualified". The depression comes from this singular flaw: The candidate's education is limited by the companies they work/worked at. All I know is ecommerce because that is all my company does. All I […]

Paris Hilton, Kim Kardashian & Telling Stories With Data

It is such a cliché: Don't just present data, tell a story. Yet it is rarely followed. We almost always present data. Actually we don't present data, we send out reports. With data. Lots of it. With 6 size font and some pies and stacked bar graphs thrown in. Then we are frustrated that no […]