As you can imagine choosing a web analytics tool is a critical process because whether you choose right or wrong you will be usually stuck with it for a while. Also because we tend to overstate the importance of historical web data (a post coming on this one of these days) it is quite likely that a quickie divorce will not be in the offing. So in a world where choosing a web analytics tools seems akin to choosing a wife / husband / significant other, this blog post offers a radically different recommendation on how to choose your mate, sorry web…
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Sometimes it is well worth stepping back from the bleeding edge and taking a fresh look at something very familiar, the non-bleeding edge. In this new series I hope to revisit some extremely well established and accepted metrics with the goal of providing fresh insights. The first one is the metric that is the bedrock of all web analytics: “Visitors”. Almost every metric and report in any web analytics tools either has this metric or is sourced from this metric. It shows up as a raw count or in the shape of percentages or in the numerator or denominator or when…