Web Analysis: In-house or Out-sourced or Something Else?

A reader of our blog Ravi P asked: whether web analytics is great being in-house or should it be out-sourced ? or it could be some type of hybrid model? What a great question, thanks Ravi. At the moment across the ecosystem there does not seem to be a single model that is totally dominant. […]

Is Real-Time Analytics Really Relevant?

It seems that every good web analyst / practitioner / director / vp’s wish list of a perfect web analytics tool starts with a desire to get “real-time” data. The thought being that with the fast pace of the web and everything changing all the time getting real-time data is mandatory to being able to […]