Seven Skills to Look for in a Web Analytics Manager

A reader asked this simple question recently: > thought you might have some ideas on what kind of skills or experience you see as essential in leading a Web Analytics group Ahhh… a bigger challenge. I started my reply with: This is such a big question, I don't know if I can give a pithy answer. […]

Hiring a Senior Web Analyst? Here's a Suggested Job Requisition / Description

There are a lot of jobs posted in different places essentially looking for the same kind of person: Web Analyst. Someone who can come in and provide insights to companies who have massive amounts of clickstream data, insights that will be used to drive actions which have a reasonable chance of success when measured by […]