Web Analysis: In-house or Out-sourced or Something Else?

A reader of our blog Ravi P asked: whether web analytics is great being in-house or should it be out-sourced ? or it could be some type of hybrid model? What a great question, thanks Ravi. At the moment across the ecosystem there does not seem to be a single model that is totally dominant. […]

Five "Ecosystem" Challenges for Web Analytics Practitioners

In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, that of Practitioners, is very different. This post covers the challenges that web analytics Practitioners and their employers are facing. Quick Summary of the Challenges: # 5: Lack of relevant talent […]