Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals & KPI Cards

This was my second time presenting at the Emetrics summit in London, and once again it was great to be at the event. The presentations were interesting, the conversations were wonderful and it was lovely to see so many old and new friends. Thanks to Matthew Finlay’s excellent efforts everything worked like clockwork. (Did you […]

Web Analytics Career Advice: Statistics, Business, IT & Mushrooms

A “aspiring SEO & online Marketer” in Germany asked a interesting question via email and I as I replied to the email it seemed like one of those things that others might be interested in. Then I got another one from someone here in the US and that was a good one too. Net net […]