Web Analytics Demystified: Revisited

Web Analytics is complex, not hard. Read this and make a ton of progress in three hours. Do five things, find insights, take action, ask for a bonus! High ROI no matter how you compute the outcome. Not nirvana. Just 35 points of progress out of 100, but why not take those points when you […]

Blog Metrics: Six Recommendations For Measuring Your Success

Blogs are not websites. The old school model of content creation, content consumption and content distribution does not apply to blogs. (Neither do "traditional web analytics" measures.) For example: Websites are less important, it is permission marketing now (I'll give you permission and you can talk to me). Monologues are over, no more: I'll publish […]