Web Analytics Books!

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing my second book! Web Analytics 2.0: The Art of Online Accountability & The Science of Customer Centricity It is a long title ain't it? The good news is we are going […]

Web Analytics Career Advice: Play In The Real World!

Interviewing candidates for a "data job" (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are "qualified". The depression comes from this singular flaw: The candidate's education is limited by the companies they work/worked at. All I know is ecommerce because that is all my company does. All I […]