Qualitative analysis is very important, especially in our world where we Web Analysts lean perhaps a bit too much towards clickstream data as the source of almost all reporting and analysis. In my post on importance of Qualitative data it was discussed why understanding the Why was critical (if you have not read that post […]
Marketing Monger: Web Analytics Podcast
I spoke with Eric Mattson of Marketing Monger on the topic of Web Decision Making. You can check out the resulting podcast on his blog. Eric is on a path to conduct 1,000 podcasts of Marketers, Innovators and Entrepreneurs. If you are interested in those three categories I definitely recommend his blog, he has spoken to […]
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