Five "Ecosystem" Challenges for Web Analytics Practitioners

In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, that of Practitioners, is very different. This post covers the challenges that web analytics Practitioners and their employers are facing. Quick Summary of the Challenges: # 5: Lack of relevant talent […]

Lab Usability Testing: What, Why, How Much.

On this blog we have talked about the importance of the “Why” often. Web Analytics usually simply helps us understand the “What”. Clickstream data typically does not tell us why something happened. We have stressed how important it is to know the Why in order to derive actionable insights around customer behavior on the website and […]